YSS Powers Chinese enterprises go global
YSS Powers Chinese Enterprises' Global Expansion with Another Major Achievement: Signing Distribution Agreements for Four Countries Totaling €6 Million
At the recently concluded 135th Canton Fair, the International Youth Innovation Summit (YSS) once again demonstrated its strong capacity as a global ecosystem platform for technological innovation. YSS officially signed distribution agreements with LAAI (brand: Cop Rose) for the United Kingdom, France, Germany, and Switzerland, with a total contract value of €6 million. Under the agreements, YSS will serve as the brand's exclusive agency in these four countries, assisting with market promotion, channel development, and localized services for the company's robotics products. This move marks a solid step forward in the European market expansion of China's high-end tech consumer products and provides a replicable cooperation model for more Chinese robotics companies going global.
LAAI is a tech enterprise specializing in the R&D and manufacturing of intelligent robots. Its brand "Cop Rose" focuses on the smart robotics field, with core products including window-cleaning robots, intelligent mopping robots, and assemble-yourself intelligent robot toys, while also covering smart home products, electric self-balancing scooters, and electric skateboards. The company has independent R&D capabilities in intelligent control and algorithms, and its products are sold in many countries and regions around the world.
As a global ecosystem platform for technological innovation, YSS is dedicated to building a full-chain "going global" system that integrates "innovation-driven growth, capital empowerment, industrial implementation, and talent support," bringing together global venture capital, industry funds, and overseas market resources. Ma Fei, Chairman of YSS, stated, "YSS is an accelerator for Chinese enterprises going global. The signing of these four-country distribution agreements is a typical example of our 'Global Innovation Hub' strategy being implemented in the robotics sector." It is understood that the platform has already established technology innovation hubs in seven key regions including Europe, North America, and the Middle East, offering one-stop services such as policy interpretation, compliance support, and channel matching.
At the signing ceremony, Ma Fei, Chairman of YSS, and Gao Bin, Chairman of LAAI, jointly signed the agreements. Patrick Parsons (Lord Oxmantown), a well-known figure in the UK investment community and the seventh-generation heir to the Earl of Rosse, witnessed the signing as a YSS representative. Parsons has long been active in technology innovation and cross-border investment in the UK and Europe. In an interview with Nanfang Plus, he expressed recognition of China's robotics technology strength and cost advantages, affirmed YSS's bridging role in connecting European capital with Chinese hard tech, and conveyed optimism about the market prospects of LAAI in Europe.
This signing is not only a major milestone in Hong Technology's global expansion strategy but also highlights YSS's unique value in linking globally authoritative forces and building an international technology cooperation network. Looking ahead, YSS will continue to leverage its global innovation hub layout, deepening cooperation in key regions such as Silicon Valley, London, and Abu Dhabi, to drive more Chinese enterprises from "product exports" to "brand globalization," and together scale the peaks of global innovation.
